Stitched in Stories by The North Face. We invited consumers and media to join us in store on Regent Street to create and customise their very own patch. As part of the wider “More than a Jacket” campaign, this was a way to celebrate our most cherished items of clothing and give them new life. Each person could pick a memory, location and two icons to go on their badge. We then printed these and stitched them into their jackets onsite. This was a full 360 activation comprising of content creation, outreach, set builds, design and production. My template and toolkit was then rolled out in other European markets.