Following the first instalment inspired by underground rave culture, spearheaded by London artist and climate activist Kam-BU, this second campaign celebrates the power of reflection.
Taking inspiration from Kam’s personal exploration, the collection was shot in his allotment where he seeks sanctuary from the city and at Crane Valley Nature Park where he volunteers for the London Wildlife Trust. "The garden just grounds me. It's like a reset where for a short period my mind isn't anywhere else. I'm just in the moment and focused on the sounds of nature and the task at hand."
This was a global media campaign comprising of a short film, ads and a series of stills. Creative and production by Marits Roberts and co.