The CMYK Collection from The North Face, as the name suggests, is inspired by the traditional colour model used in printing; cyan, magenta, yellow and key (black). The result: an eye-catching and intricate print that adorns jackets, shoes and accessories.
To launch the collection we found architectural gems across the city (of Amsterdam) that champion colour at it’s most vibrant. Each of the four colours, Cyan, Magenta,Yellow and Black are represented in the buildings, roads and locations we shoot our influencers against. All campaign assets appear as “print-ready” artwork with crop marks and CMYK references to re-enforce the CMYK story, whilst also serving up something highly unusual people aren’t used to seeing. A global campaign used across website, social, paid social, press and retail. Featuring handpicked Amsterdam based influencers.