At a time when human interaction was at its lowest, we worked within government guidelines to bring mother nature and human nature together in a memorable and meaningful experience for The North Face and 18montrose communities. The peak of Primrose Hill was our meeting point for sunrise coffees provided by independent roastery Workshop Coffee. Guests were gifted mountain jackets in advance of the walk so arrived fully equipped. We were responsible for creating the digital brand assets as well organising all production, catering, sponsorship and seeding on behalf of The North Face and 18montrose. In unprecedented times, this was a breath of fresh for both staff and guests. A strong signal for the direction in which brand activations will go in 2021. A great start to the week at a time when we needed it the most!