Full 360, multi-channel advertising campaign for The North Face. Identifying and casting up-and-coming London artist Kam-BU, in part 1 of a special collaboration that comprises two collections, stills, films, launch events, music sync and the release of a limited edition vinyl record. All this to celebrate the music video we produced for the artist that doubled up as the official brand campaign. A great example of a powerful brand supporting an artist in a meaningful and productive way.
Output:
Official Music Video and Global Online Ads. Cut-down Trailers Paid Media Partnership with Notion. Stills Campaign Global. Launch Party and Gig. Limited Edition Vinyl Release. Sticker Sheet. 3D Animations. Website Takeover.